The foundation.
Editorial, PR, blogs, couponers, loyalty, and deal partners, managed through whichever networks fit the brand.
T1 Affiliates runs affiliate programs across every surface that moves ecommerce revenue: editorial, creators, TikTok Shop, Amazon, and AI.
Paid media resets to zero every month. The CPMs climb, the creative wears out, and the bill starts over. A well-run affiliate program walks into this month bigger than it walked out of the last one, and the gap between those two channels compounds into a different P&L by the end of the year.
Paid grows when you scale spend, and costs more every month to keep it there. The affiliate program walks into each month bigger than the last, at roughly the same effort. Twelve months of that, and the revenue line has shifted faster than spend did. So has the P&L sitting under it.
The compounding is the gap.
Editorial, PR, blogs, couponers, loyalty, and deal partners, managed through whichever networks fit the brand.
We recruit creators across Instagram, TikTok, and YouTube, brief them every week, and run the roster the way a good sales team gets run, not as a one-off influencer list but as a managed group that compounds into an owned distribution channel.
TikTok Shop is the fastest-growing retail surface in a decade, and we run the whole stack: seller setup, affiliate plans, creator pipelines, shop drops, and live streams all sitting under a single line item that wasn't on your P&L twelve months ago.
Amazon Associates, Creator Connections, the Brand Referral Bonus, and creator programs run through platforms like Levanta now add up to a full affiliate program of its own, and most of the brands you compete with still haven't started running it.
When a buyer asks ChatGPT or Perplexity for a recommendation, the affiliate content written for programs like this one is what the model cites back. We write yours so your brand is named inside the answer rather than listed beside it.
Your creators post organically, your media team buys that same post as a whitelisted ad, and a single piece of content ends up paying you across two channels for the cost of making it once. The affiliate roster becomes the creative pipeline paid social was always missing.
All four of these surfaces are having the kind of year that only arrives once a decade, and affiliate is the one structure that captures them at once.
Bryce Sessel-Glassberg founded T1 after building affiliate programs for ecommerce brands, including one he scaled from zero to over $10M a year.
The same playbook runs here: creator recruiting, program terms, attribution, content workflow, and weekly activation. The person running your program is the one who built it the first time.
There are no account-manager layers between you and the work, and no junior staff learning on your brand. Every engagement is run by the operator who has done it before.
After an initial call to confirm fit, a new program hits its first compounding month somewhere around day ninety, and from that point forward the work settles into a weekly cadence while the creator base grows every quarter underneath it.
The audit comes first. Two weeks to take a full read on your brand, your category, and the real opportunity on every surface we'd run, whether you already have a program or we're building one from scratch.
If we don't find positive opportunity, every fee is refunded and everything we produced during the audit is yours to keep.
Selection is the guarantee. When we say yes to a brand, it's because we already believe we can compound the revenue line, and that belief is the only filter we hold every engagement to.